Mohul MukherjeeProduct, Growth and Business Leadership

I solve product
challenges.And unlock growth.

15+ years building consumer products, scaling businesses and owning P&Ls. Now bringing that experience to your next decision.

See the case studies ↓

WHAT I’VE BUILT & LED

Products that scaled.

Built a category from 1% to over 60% ARR contribution over 5 years.

Automations at large.

Automated reward delivery mapping 8M+ bonus codes every day.

Stronger margins delivered.

Recorded >10% year-on-year margin improvement.

CAREER ACHIEVEMENTS

Across the last 15+ years

$60M+Annual revenue
owned directly

100M+Users worked with

2M+/dayUsers targeted daily through reward
automation & personalisation

60People in the organisation
I built and led

Five ways I can help ↓

01 / PRODUCT STRATEGY

Build what matters.
Make the trade-offs.

I balance reliable foundations, everyday improvements, growth initiatives and breakthrough ideas. Then make the trade-offs clear.

THE 4 BB FRAMEWORK / FROM MY WORK

Different bets.
Different jobs to do.

01Brilliant basicsScaled game infrastructure from 5,000 to 300,000 participants.

02Bread and butterMade reward delivery reliable and benefits easier to discover.

03Big betsA faster format grew to about 80% of tournament revenue.

04Breakthrough betsUsed ML to automate delivery and personalise reward decisions.

Scaled products from 500,000 to over 4 million monthly active users.

EXPLORE THE WORKThe choices behind five years of category growth ↗Next: Retention ↓

02 / RETENTION

Build the reason
to come back.

I look at what brings people back, where the lifecycle loses them and how loyalty can create lasting value. Better retention should strengthen the business as well as the customer experience.

LIFECYCLE, LOYALTY & CUSTOMER VALUE

Give people a reason to return.

01Understand why people returnImproved winning perception, gratification loops and user matchmaking.

02Make loyalty worth buildingConnect progression with gratification to build lasting customer value.

03Re-engage, reactivate and reaffirmBuild lasting user association.

Measure why users return more often. Replicate the treatment on struggling users and improve retention and LTV.

EXPLORE THE WORKBuilding stronger retention across user life cycle ↗Next: Product Marketing ↓

03 / PRODUCT MARKETING

From feature launch
to customer adoption.

I turn product capability into a clear promise, the right discovery moment and a first successful use. The launch is only the beginning.

FROM PRODUCT LAUNCH TO ADOPTION

Help people find, understand and use it.

01Make the value visiblePut the benefit where the right customers will discover it.

02Make the proposition clearExplain what the customer gets and why it matters.

03Measure meaningful adoptionFollow first use through to continued use and customer value.

Track how many eligible customers discover the feature, try it and choose to use it again.

EXPLORE THE WORKHow product and communications shaped user journey ↗Next: Missions & Gamification ↓

04 / MISSIONS & GAMIFICATION

Make progress
worth pursuing.

I design the connections between useful actions, missions, progression and loyalty. Each loop should give customers a reason to keep participating—and a reason for the business to sustain it.

MISSIONS & GAMIFICATION

Make progress part of the product.

01Start with the motivationSegment customer needs before choosing a mechanic.

02Build the progression loopConnect missions and milestones to a meaningful next step.

03Connect the wider loopsMake progression, loyalty and rewards reinforce continued use.

Measure whether each loop strengthens useful behaviour, repeat participation and the economics of engagement.

EXPLORE THE WORKThe thinking behind missions, progression and engagement ↗Next: Monetisation ↓

05 / MONETISATION & PERSONALISATION

Make relevance
pay its way.

I connect automation and personalised experiences to a clear commercial result. The test is whether better decisions improve margin after the cost of delivering them.

AUTOMATION, PERSONALISATION & MARGIN

Make every decision work harder.

01Automate repeated workBuild reliable delivery that can be used across products.

02Match the experience to the personUse behaviour and affinity to make rewards more relevant.

03Check what reaches the bottom lineMeasure margin after the cost of incentives and delivery.

Affinity-model personalisation reported 7% NGR growth. The initial automation comparison kept NGR stable.

EXPLORE THE WORKHow reward automation supported personalisation at scale ↗Next: About me ↓

Mohul Mukherjee seated at a table with his laptop

MOHUL MUKHERJEE / THE EXPERIENCE I BRING

Product Experience.
Business Accountability.

I built what doesn’t exist: product, platform, function, and business, and scale them into systems that turn user behavior into revenue.

15+ years building products and businesses, owning P&Ls and leading a 60-person organisation.

My experience spans Junglee Games India and global product and technology delivery at Flutter Entertainment (NYSE: FLUT), alongside earlier roles across consumer internet.

Why Gaming Matters

Gaming puts user motivation, repeat user behavior, and unit economics in the same frame. I bring that connected perspective to your customers, product and business model.

Explore my experience on LinkedIn ↗

International Regions and Flutter International Brands I Have Worked With