Retention &
product marketing
Help more customers find value, adopt the product and come back.
Explore serviceServices
A partner for the work
between strategy and results.
Work with Mohul on a focused business problem, with a fractional leadership remit shaped around your team and the decisions ahead.
Retention &
Monetization &
rewards
Build subscriptions, loyalty and incentives around customer value and sound economics.
Explore serviceProduct
strategy
Turn a business ambition into clear bets, an executable roadmap and a launch plan.
Explore serviceHow we work
Close to the problem.
Accountable to the outcome.
01
Diagnose
Understand the business constraint and the customer behaviour behind it.
02
Decide
Choose the bets, the trade-offs and the evidence that will guide the next move.
03
Deliver
Work with the team to connect product, growth, data and execution.
04
Learn
Review what changed. Scale, revise or stop with a clear reason.
Working together
What to expect.
What does fractional leadership mean?
A defined part-time leadership commitment, integrated with your team. The scope, decision rights and working cadence are agreed around the problem that needs solving.
Who is this for?
Primarily early- and mid-stage consumer-tech teams. It is most useful when there is a clear business priority, a team able to execute, and access to customer and performance evidence.
How are scope and fees agreed?
After an initial discussion of the problem, urgency and required involvement. A proposal defines the work, responsibilities and commercial terms before an engagement starts.
Can we start with one specific problem?
Yes. A focused retention, monetization or product-prioritization problem can be the right starting point. The engagement should match the work required.
Start a conversation
What’s holding your next
stage of growth back?
Share the business problem, what you’ve tried and what needs to change. We’ll start there.
Discuss your challenge